The daughter is about to drive past some scary construction, but then the father instructs her to turn on the "ProPilot" system. This commercial shows a daughter and father driving on a highway. If you want another really strong example of Logos is an advertisement, look no further than this recent Nissan Commercial. If you want pathos, go someplace else.īut if you’re in the mood for a nice hot platter of facts and figures, product specs, and a map with coverage statistics, this logos appeal hits the spot. How about a cute chinchilla, or a tug at the heartstrings? Wrong ad. Where’s the celebrity? The well-respected spokesperson? Not here.
In the video below, we can see how ethos, pathos, and logos work together and individually to win over an audience. He believed that people are rational, and appealing to the rational mind with data, research, and evidence is the best way to win them over. Logos appeals to logic and reason by using statistics, facts, and figures.
It can be a negative, as in, “Yikes, I might die if I keep smoking.” And how about guilt? “Adopt this puppy and give it a home.”įor more, get a refresher on the pathos definition with examples. This can be a positive, such the happiness you would feel if you bought, say, a new bike. Pathos aims to persuade viewers by prompting an emotional response. This often means a respected authority figure or celebrity giving a product or brand a testimonial or endorsement.įor more, brush up your ethos definition and examples. In another post, you'll find a general overview of ethos, pathos, and logos but for now we'll do a quick recap.Įthos convinces the audience by presenting reliability, honesty, and credibility. But even when a commercial fires on all cylinders, either ethos, pathos, or logos rhetoric stands out as a primary appeal. A compelling video, advertisement, or speech ideally draws from all three strategies.
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